Transparency is massively important to us, as we want you to know that everything we write and create is done specifically with you, the player, in mind. For this reason, we’ve decided to create this page - a page that lets you know exactly how we create our online casino reviews. Once you’ve finished reading through this page, you’ll know exactly how much work goes into every single review we write!

Once you have finished reading through this page, you can then head away and take a look through the different reviews on this site. This will allow you to pick the perfect online casino for you.

The Criteria We Look At

We look at absolutely loads of different things when reviewing an online casino, in order to ensure our reviews are some of the most comprehensive you’ll find anywhere online. Perhaps the most important thing we look at though is the selection of games - something vital to the success of any online casino site. We want to see loads of titles offered, including many slots from a variety of different software providers. We also want the games - especially the progressive jackpot games - to have impressive prizes. The bigger the prizes, the better the casino!

We will also look at the bonuses on offer - another vital part of any casino. The first thing we want to see is a big welcome bonus. This shouldn’t just offer you loads of free money, but should also have favourable terms and conditions, such as a low wagering requirement. We don’t just want a welcome bonus though - we also want to see ongoing bonuses for players, such as reload bonuses and free spins on the best new slot machines. A good loyalty scheme should also be offered, as well as a scheme to reward VIP players.

There’s then the question of security. We want you to always play in safety, which is why we’ll only ever recommend a casino that is regulated by the UK Gambling Commission. This organisation monitors casinos closely, ensuring that these casinos always treat their players perfectly. We also want to see that a casino’s games have been approved by a company such as eCOGRA, plus SSL encryption should be used to protect all transactions. You’ll always be safe when playing at a casino we’ve recommended.

We also test out the customer support rigorously. We do this by contacting them in numerous ways, including live chat (if offered) and email. We expect to receive prompt replies to our questions and complaints, plus the correspondence should also be polite. Of course, we also expect any answers given to be completely accurate as well. It’s also the case that we want to see a decent FAQ section, so players can find out answers to their questions themselves.

Finally, we’ll look at the different banking options. Firstly, we want to see that many options are offered, including credit/debit card, e-wallets and prepaid vouchers. We also want to see that the minimum and maximum deposit and withdrawal amounts are low, in order to allow even the lowest stakes players to play. No fees for withdrawing or depositing is also something we have to see if we’re going to recommend a casino.

We Never Forget a Review

You might think that the older reviews on this site are out of date and therefore pointless to read. You couldn’t be any further from the truth. Unlike other sites, we constantly re-evaluate the reviews we’ve created, meaning that they always stay relevant and useful to you. Some of the things we’ll always ensure are accurate include bonus offers, game selections and deposit/withdrawal limits.

While we try our best to make sure everything is always completely correct, we do sometimes miss things. If you see something incorrect, we’d really appreciate it if you could let us know!

Absolutely No Bias

One thing we want to make completely clear is this: we are not owned by an online casino site, so we don’t produce misleading reviews in order to give a casino a boost. Instead, we’re completely and fiercely independent. This means that every one of our reviews is exactly what we think, regardless of whether this is good or bad. So, when you read a review we’ve created, you can be sure that it’s both honest and helpful.

We should also mention that we never receive payment to promote a particular casino. Casinos can contact us to request a review, however we never guarantee them that the review is going to be a positive one.

Introducing Our Writers

Our writers are key to our reviews, and they are all experts in the online gambling industry. They’ve played plenty of slots, spun the wheel numerous times playing roulette, and now they want to pass on their experience to you.

Our writers have complete permission to say exactly what they want about an online casino. So, if they absolutely hate it, they’ll let you know, but they’ll also give praise when it is due. It’s all part of making our reviews completely honest and unbiased.


Are you paid by casinos to promote their site?
No, we certainly aren’t. Even if a casino offered us a huge amount of money, we’d never compromise our independence and integrity.

Can I get my site reviewed by you?
Yes, you can definitely contact us and request that we review your site. We make no guarantees that our review will be a positive one though.

What do I do if I’ve found wrong info on your site?
If you find anything incorrect, we’d ask that you contact us and let us know. We appreciate it every time an avid reader helps to make this site even better!

Are all reviews created in the same way?
Yes, we follow the same pattern when reviewing every single casino. This means that all casinos we review are judged by the same criteria.

Should I bother with your older reviews?
Yes, definitely. Unlike other sites, we actually change old reviews to ensure that they always remain completely relevant.

Charles Baxendale

A keen researcher in the development of methods and theories for computer sciences. A lover of algorithms and mathematical computation. Consultant to online slots software companies and a player in my spare time.