The Wink Slots site was launched in 2016 as a sister offering of Wink Bingo, which had been in operation since 2008 under the stewardship of Chief Executive Eitan Boyd.
In 2009, however, after considerable success in the market, the Wink Bingo brand was purchased by industry heavyweight 888 Holdings PLC for an initial fee of £11 million, rising to £59.7 million depending on performance.
Wink Slots is one of the most comprehensive slot sites around, presented in a fashion that is clean, brand identifiable and very easy to navigate on a mobile device. Also featuring a considerable range of big jackpots, there is every reason why this should be high your list to check out.
What it means to be owned by the 888 group
A behemoth of the gambling industry, for a company which was only founded in 1997 (by two sets of Israeli brothers), the level of success that they have achieved since is particularly noteworthy.
While still retaining their own brands under the striking 888 name and brand, the company also has a number of others in their portfolio, including Wink Slots.
Following their acquisition, the Wink Bingo site went through a considerable facelift, utilising the expertise of 888 and as a result, they were able to improve their site and also upgrade their image.
When Wink Slots was launched, a similar strategy was applied to making sure that this was able to hold itself as one of the leading properties in what was and still is one of the most competitive niches on the internet.
Also, due to the enormity of 888’s reach, Wink Slots were very quickly able to grow, adding a significant number of members, thanks to the cross-promotional ability of the 888 brand, but also its presence in many other territories.
The level of support that Wink Slots can receive due to being owned by the 888 group, means that it has a major advantage over other online slot sites, which perhaps do not have the level of backing.
This major strength also puts them in a position to offer generous welcome packages to new customers, such as 30 free spins with no deposit, which means that customers effectively have a great chance to win big before they have even parted with any money of their own.
What the future holds for Wink Slots
Due to its affiliation with 888 Casino there is no doubt that Wink Slots will continue to go from strength to strength, especially with the company having a significant presence in the United States.
Should progress be made in America with regards to relaxing the gambling laws, Wink Slots are ideally positioned to add many more customers to their user base, especially considering the marketing ability of their owners.
While its sister, Wink Bingo has some great advertising campaigns, there is still a great opportunity for Wink Slots to get creative in this regard, whether this be via television campaigns or by making the most of the internet.